Eye-Catching web design research
Detailed Scanning Behaviours
A typical behaviour in the way visitors scan the content on web pages is evident across a wide audience of users we surveyed. Although there were some issues where the pattern was diverse, this was when a particular piece of information was being looked - take for example the specifications of a product.
The following image shows a noticeable pattern using heat sensors and a pupil-corneal reflex eye tracker:
As you can probably see, and for those who cannot, the image shows the following concepts:
- Upon visiting the page, visitors skim read to the point where the main part of the information starts.
- Next, content is read from the page in a horizontal motion until the end of that section is reached.
- Skimming again vertically, the visitor looks for the start of the next section.
- Once the section has been found the content is read from the page in the same horizontal fashion as previously seen.
- After reading the first two sections, the rest of the page tends to be skimmed in a vertical motion until the bottom of the page has been reached.
Beneficial Results
Knowing this helps our web designer's position important content where visitors are likely to look while padding the rest of the page with accompanying information. Furthermore, using icons sparingly can also attract the human eye to a particular piece of information.
Recognising this helps you get the information across in a more efficient manner. We are able to offer advice and further assist on what content should be placed where and how much content you should have on each page.
For more information or to get a website you can call us or enquire online using our contact form.
Avoid Being Sued
We appreciate the fact that not everybody has perfect eyesight. Using a range of tools we check that the information on your website can be seen no matter what eye conditions the visitor may have.
With over 1.7 million people in the UK having a serious vision deficiency* we understand the need for accessible web pages. Whether it be protanopia or even dyslexia, we provide solutions for every visitor.
* Source: RNIB
The Disability Discrimination Act 1995 (DDA), was introduced with the intention of comprehensively tackling the discrimination which many disabled people face. The part of the DDA that states websites must be made accessible came into force on 1 October 1999 and the code of practice for this section of the act was published on 27 May 2002.
Now you know, so don't risk choosing other web design agencies that fail to comply to the law. We know the law, we see what others don't and we mean business.